Architecting for growth
A driven technology and business development executive. A leader that leverages a background as a software developer with extensive experience in digital marketing to devise growth strategies, build innovation capabilities and create winning solutions.
What I do
I leverage my experience as an executive in software engineering, technology, data and marketing then I merge it with creativity and passion to create an architecture for growth.
Your company’s goals are my goals. I build roadmaps and growth plans to achieve those goals. Whether it’s building products or improving ROI-based KPIs, growth is my foundation. To achieve these goals, I build high-performing teams that create scalable and repeatable methods for growth through agile software development inspired by data.
As a data driven executive, I emphasize analytics and metrics to guide decisions. I will help architect your business to leverage data intelligence for strategic vision and implementation of strategic initiatives.
With over 18 years of software and product development I have built more than 50 high-profile, profit-centric, software products for both consumers and businesses. My approach to product development starts with a full market potential analysis and incorporates lean-product development coupled with iterative data to save costs while creating stellar products.
Product creation and digital marketing go hand. In order to achieve product growth I effectively leverage content production, social media, SEO, analytics, email marketing and content marketing.
I don’t just stop at digital marketing I optimize for conversion through technology. The effectiveness of a social campaign is dependent on UI of the product and the customer’s experience as the go through the path to conversion.
As an entrepreneur featured in dozens of national publications including Time magazine, New York Times, Real Simple Magazine I continually leverage lean-startup methodologies, growth hacking techniques and technology to identify and exploit levers of growth.
Generating New Ideas
Solving Big Problems
Growth doesn’t come easy, it is created through planning, smart teams and iteration all built on a foundation that leverages code, data and marketing as an ecosystem designed to achieve your objectives.
Cups Of Coffee
A different approach
Full stack software development is the foundation for how I approach any growth challenge. Being able to leverage a core understanding of the inner workings of software allows me a unique perspective in managing today’s technology driven marketing.
Skills and Specialties
Executive Leadership • Technology Strategy • Business Intelligence • Revenue and Profit Growth • Product Development Entrepreneurship • Startups • Ecommerce • Engineering • Strategic Planning • Marketing • Product Roadmaps • Consumer Insights B2B and B2C Customer Acquisition &, Retention • Analytics • SEO • SEM • UI/UX/CX • Mobile Development • Email Marketing • Social Media • P&L Optimization • Strategic Partnerships • Budgets and Forecasting
“To achieve growth goals one must build a team of growth ninjas and then be iterative in every aspect.” -Stephanie
Strong Independent Teams
Notes from individuals I’ve worked with over the years.
Full recommendations are available on LinkedIn.
Stephanie’s ability to stay abreast of the latest trends is remarkable and has helped our business navigate the digital world. From my perspective it is clear that she loves it.
Stephanie is an excellent flexible manager too. She operates within the constraints of tight budgets and timelines and still finds ways to handle surprises without exceeding her budget.
She is intellectually gifted, curious, and imaginative with a good business acumen as well – traits that have made her a joy to collaborate with on new products, technology, business models, etc. Those traits coupled with her software development skills make Stephanie a potent leader who can take something from concept to reality.Jeff J.
“Excellence” is the phrase that comes to mind when I think about Stephanie Weber. I’ve had the pleasure of working with with Stephanie in two capacities. First as a coworker and now as a direct report. Above all, I am impressed with Stephanie’s commitment to excellence as well as her ability to drive change in an industry that is not known for it’s willingness to try new things.
Stephanie maintains a strong vision for the future while also managing intricate day to day operations.
Any company or organization that is looking for an inspired leader that knows technology as well as marketing would do well to have Stephanie in that role. I can’t recommend Stephanie enough.Brian M.
I worked with Stephanie as an outside contractor for a major software changeover at the Gazette. She provided enough autonomy to allow me the opportunity to take charge over the project, but she was alway available to offer support as needed. She was committed to my success and the success of the project.
I’ve worked with many organizations and VP’s over the past few years, and working with Stephanie was one of the best experiences. She provided realistic expectations, support with internal stakeholders, and enough resources successfully complete the project. I would gladly accept and complete another project with her.Aaron S.