How do successful companies create products people can’t put down? Stop the presses. This book was so significant to my product strategy efforts that I started speaking about it at a variety of events with the topic of “habit as a strategy.” Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.