As “SEO experts” especially those of us that were around in early Google days we remember when we created content, websites and digital products all to leverage search as a powerful marketing channel. I recall 2005 when Huffington Post launched its content teams oriented to optimizing search. The importance of search hasn’t changed though often dismissed by startups using Facebook marketing a long-tail search plan will just reinforce those Facebook dollars and sometimes a simple straightforward cognizant book reminds us of the focus areas for our business. SEO for Growth is that.